This project aimed to promote Rennes commercial ecosystem through a motion design video dedicated to the launch of the Rennes Connect app. The challenge was to improve the visibility of businesses located in Rennes train station—restaurants, services, and local shops—while modernizing their digital communication.
Commercial motion design.
I was commissioned to create a motion design launch video for the release of the Click and Collect app developed by the group Place de la Gare, now known as Rennes Connect.
Context & Objectives.
An animation serving the region.
The motion design video had the following objectives:
- Present how the app works in a fluid and engaging way.
- Promote local offerings such as artisanal products, fast food, and baked goods.
- Create a strong visual link between digital technology, mobility, and local consumption.
All this in a short, fast-paced format that is perfectly suited for display on digital screens, both in train stations and on social media.
The video highlights several iconic establishments in Rennes that are part of Rennes Connect, such as:
- Le Café de Rennes
- Les Pêcheurs
- Miss BAO
- L’étal D’edgar
- Bistro l’arrivée
- Le fournil de Brocéliande
- La boulangerie de Joseph
- L’épicerie de Joseph
- La cave de Joseph
- Les saveurs de Joseph
Formats & distribution.
Motion design video.
Displayed on the welcome digital screens at Rennes train station and on the group’s internal digital panel.
Social media adaptation :
Short edit for Instagram, Facebook and Linkedin.
Format
Vertical Video.
Do you have a digital launch project in Rennes or Brittany ?
Motion design, social media content, or communications: I create expressive, local, and effective videos to support your projects.
FAQ
What is Rennes Connect ?
Rennes Connect is a digital platform that brings together shops and restaurants around Rennes train station. It is the successor to the Place de la Gare group.
Where was the video broadcast ?
On digital display panels at Rennes train station and on internal media within the group, to mark the launch of the app.
Which businesses were represented ?
The video featured several establishments such as the café in Rennes, the fishermen, Joseph’s grocery store, Joseph’s wine cellar, and many others.
What was the purpose of this activity ?
Raise awareness among travelers about the shops at the station, promote local offerings, and support a large-scale local digital project.