Minimalism at the service of the product.
No decor, no superfluous elements: the object becomes the center of gravity of the image.
This animated loop features a lipstick floating in the heart of a minimalist universe. Everything rests on light, reflections, and texture.
Between rhythm, style, and visual storytelling.
The animation focuses on subtle yet assertive movements, a limited color palette, and understated artistic direction, designed as a possible visual variation for luxury or cosmetics brands.
Each element is choreographed to offer a fluid, clean look, calibrated for social media or digital display.
A deliberate stylistic exercise.
This personal project, conceived as a stylistic exercise centered around a Sephora lipstick, explores the codes of motion design in advertising.
The product, highlighted here by the graphics and rhythm, becomes a pretext for visual experimentation: typography, textures, depth effects.
It is also a way of questioning the standards of luxury, with a graphic and accessible approach.
Formats & professional use.
- Animated loop – designed for immediate viewing, perfectly suited to vertical formats.
- Ideal content for brands: product teasers, social media communications, event displays.
- Created in Rennes – designed to appeal to local brands, studios, and regional agencies.
An elegant alternative to product photography.
Minimalist, precise, impactful: motion design allows you to stylize a product, isolate it in a graphic universe, and showcase it with total freedom.
Here, there is no photo studio, no complex lighting: just a loop designed to capture attention and serve a brand’s imagination.
This type of aesthetic opens up powerful avenues for brands looking to revamp their visuals.